Your CONTROLLED ASSESSMENT

YOUR ASSIGNMENT

PRACTICAL

To create a slogan and campaign idea

To design a logo

To produce two adverts in PHOTOSHOP

WRITTEN

To show how key audience is targeted in the advert

To show several recent adverts

To explain the conventions of the adverts

To discuss the representations of GENDER in the advert

THE PROCESS 

1.     Compile Mood board of collected adverts – be creative and artistic – use PHOTOSHOP or POWERPOINT

2.     List the conventions and label them – use arrows, thought bubbles, bullet points

3.     Invent a Product name – brainstorm then just pick one!

4.     Use the target audience as detailed – listed in design brief for you

5.     Design a logo – be colourful but remember FONT is really, really important!

6.     Invent a campaign idea – write it down in brief

7.     Show how audience is targeted – you can use arrows, thought bubbles etc

8.     Create a slogan – you can be cheesy but don’t whatever you do be boring!

9.     Design one advert for the product – FLAT PLAN – must be in colour, very neat and to SCALE!

10.   Upon approval only, create final proofs on PHOTOSHOP

CHECKLIST  

MOOD BOARD                                               

CONVENTIONS LISTED                       

PRODUCT NAME                                   

TARGET AUDIENCE EXPLANATION

LOGO                                                           

CAMPAIGN IDEA                        

SLOGAN                                    

FLAT PLAN DESIGN                        

FINISHED PRODUCT                        

EVALUATION/FEEDBACK            

TIMELINE  

Monday 11/10  - what you plan to do in each session to get the list done – plot it out

P3

Thursday 14/10

P4

Monday 18/10

P3

Thursday 21/10                                                                                                HALF TERM

P4

Monday 1/11

P3

Thursday 4/11

P4

Monday 8/11

P3

Thursday 11/11

TARGET AUDIENCE

These are our key markets we want to target. Please aim your product and brief towards ONE of these audiences. It is important we know how you intend to market to your chosen group – please make sure it is clear in your brief.

1.     Boys/young men, aged 17-25. Urban dwelling, fun-loving – want to be seen as hip and cool

2.     Boys/young men, aged 17-25 Sporty and outdoors oriented

3.     Girls/young women, aged 15-25 – Urban, fun loving, club and fashion oriented

4.     Girls/Young Women  aged 20 – 30, Urban Workers with money to spend

SAMPLES

The sample bottles are cheap to manufacture and are available for you to choose from. Images for art work are found in the Distan Gior Folder in the shared resources folder