Your Moodboard

YOUR MOODBOARD (& POWERPOINT)

1.   Collect lots of adverts from the Resources folder for similar products – look in “still adverts’

2.   Read the sheets in the resources folders about the types of:

a.   Stereotypes – look at the Stereotypes St Trinians AND Rethinking Stereotypes

b.   Gender Roles/Representations – look at Binary Opposites

c.    If you’re doing women in advertising, look at Margerie Ferguson – she discusses the different types of pose for women in advertising.

d.   Decide which gender roles/stereotypes your researched adverts are using

TAKE NOTES

3.   You should look at the “advertising & marketing chapter.pdf’ which will help you with the ideas in advertising for GCSE level and to help you add useful info to your assignment.

4.   LABEL a few CHOSEN adverts from your collection with:

a.   Different poses used

b.   Key features of adverts – slogan/pack shot etc

c.    Uses of Margerie Ferguson’s poses

d.   Label/show where women/men’s roles/stereotypes are being shown e.g. strong physical type, arty type, office bimbo, yummy mummy type etc

Put ONE advert per slide and cover all the points mentioned in the sheets you've read- these are the points you need to cover to get all the possible marks! Aim to do about 4-5 adverts in detail.

5.   CHOOSE a moving image advert to place in your Powerpoint and use the questions in 4 above to write a slide that covers the key areas as your analysis - the slide can be AFTER the advert slide.

6.   The FINAL job is to COMPARE the two adverts.

7.   DRAW some conclusions about the representation of either women or men in advertising based on your work - this needs to refer to the THEORY you covered and read about in Number 2 above.

THIS IS CONTROLLED ASSESSMENT WORK AND WILL COUNT DIRECTLY TOWARDS YOUR FINAL GCSE GRADE – 30%